Importing from China?  …Quality or just Quantity?

Importing from China? …Quality or just Quantity?

 According to the WTO (World Trade Organisation), which China became a member of in 2001, China is now not only- The largest manufacturing economy in the world The largest exporter of goods in the world The largest economy by GDP (PPP) in the world From 1978 up until 2013 China was the world’s fastest growing economy at an average rate of almost 10%. They now also have the capability to not only produce high volumes of all types of goods but they also have the expertise to produce them to very high standards of quality. This was not always the case: Brief history: If you have seen as many Christmases as I have, you will be aware of the words ‘Made in China’. In the early 1970’s these words were often the butt of many jokes in relation to mass produced rubbish, especially at Christmas time, when you pulled the cracker what came out was something like this:  So, China became known as the...
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Impressions, Expectations & Relationships

Impressions, Expectations & Relationships

WE are all aware of the acronyms of B2B or B2C as defining our business and marketing strategies.  They are important to identify your target customer, the way in which you communicate your brand and your offering. To define what sort of business we are – to ourselves and to others.  They define the target market and the route to that market.  But this is only half the story – the other acronym worthy of consideration is H2H (Human to Human) or P2P (Person to Person). Cultivating strong relationships can be the difference between success and failure. My business certainly focuses on human to human or in another way, people to people. Much of marketing is conducted in an impersonal way – digital and traditional methods have relied on brand recognition to drive customer acquisition, in succeeding without talking or meeting the end customer. In effect a pure B2 or B2C experience. There is no doubt this works for many, just as many...
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Customer Myopia

Customer Myopia

At a recent networking event the audience of consultants and small business owners were asked about who was their customer? There was a mixed response to the question with people mainly identifying those people that bought their products of services. Some of those present then went on to say why they had customers and what their value proposition was to their customers. There is a huge field of information on ‘voice of the customer’ for supply chain optimisation, on extending services to the buyer/seller relationships by adding layers of value. The 21 Customer Burdens (of Uncertainty) features on building trust with your customer whilst another approach advocates that you ‘put yourself in their shoes’: Click HERE to view a great article  by Marketing Donut A whole science on defining what you provide, what you should offer and the best way to achieve new customers whilst retaining established buying relationships. But for me the value that companies offer to customers is only one strand of a...
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Relationship building, post Brexit

Relationship building, post Brexit

Thomas Jefferson said “Peace, commerce, and honest friendship with all nations...entangling alliances with none”. How do we apply this to the impending Brexit issues? Apposite for these challenging and uncertain times post the Brexit referendum. So what should UK traders be doing right now? I think we reinforce our current relationships and broker new ones. Our brave new world will be different but what I have learnt is that we do business with people we know and like. If you have good relationship with a client, nurture them. If you are looking wider than current markets then use this time to find new buyers and forge new relationships....
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