North America Free Trade Agreement (NAFTA)

North America Free Trade Agreement (NAFTA)

Just when we thought Brexit would be the dominant discussion topic around the dinner table at International Trade gatherings, a much larger beast is on the loose. North America Free Trade Agreement (NAFTA) What is Nafta? started in 1994, it is designed to lower tariffs for most traded goods and services between USA, Canada and Mexico it established rules covering food safety, intellectual property rights and dispute settlements. Since the deal was signed, trade between the three countries has more than tripled. Political ties between the three countries have also strengthened.  In the upcoming negotiations there is a number of specific areas which will be discussed. What is at stake as Nafta talks begin? President Trump has called this free trade agreement a "jobs killer" and a "disaster", and pledged to repeal it. However, in April, he pulled back and agreed to discuss "modernising" the “Agreement”. Talks between the three countries about overhauling the pact start in Washington on 16/08/2017. Mr Trump blames...
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India: Historic Trade Capital to Future Economic Hub

India: Historic Trade Capital to Future Economic Hub

With Brexit topping the headlines and the prospect of a need to find new export partners looming, one answer is to look to our historic colonial relationships. You might be surprised to discover how much we have in common with India after all these years... By Tony Parry Your scribe is a little bemused that China has drawn a lot of favourable economic and business sentiment vis-à-vis India over the past two decades or so. A bit odd really. About 250 million Indians speak English as an alternate or second language; Indian commercial law closely follows English law, brands such as Leyland, Typhoo, Royal Enfield are still huge in India, and they play a mean brand of cricket. You will feel right at home there. So, I’ll try over the coming period to entice you to do business with India. As a starter for ten, can I encourage you to get hold of a book edited by entrepreneur and communications strategist Manoj Ladwa, and...
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Partnership with Astra Recruitment

Partnership with Astra Recruitment

Middleton Jones is pleased to announce a new working partnership with Astra Recruitment. Providing a vital connection to the talent both in the South West and worldwide, the arrangement will also offer the benefit of international expertise to Astra Recruitment’s clients. Read more on our International Export Recruitment Partnership page HERE Despite the huge cloud of uncertainty surrounding Brexit, most British manufacturers and service providers are aware that they will need to invest in their export activities over the next two years, whether this is in order to maintain business levels or to achieve growth plans. Increased demand on resources and expertise in documentation, compliance, legal, shipping, sales, communications and market evaluation is going to rise, so make sure you have access to the best professionals. Astra Recruitment in partnership with Middleton Jones can find the right option for you, with access to; partnerships with overseas trade specialists, direct employment, specialist consultants and much more... For international recruitment expertise in the South West, get in...
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Roadmapping for success – approaching new markets

Roadmapping for success – approaching new markets

What is the right way to approach new markets and how does approaching an international market differ from a domestic approach? What needs to be considered? How do you make the optimal choice? We look at the advantages of Roadmapping your export activities to maximise potential. Separating what we know and defining what we don’t know is essential.  The aim of your bespoke Roadmap should be to achieve increased market share.  By defining the stages, deliverables can be measured, considered and controlled. The map will define what the criteria for success are, what the budget is and what timelines are to be followed. The structure of both desk and primary research is the same as for any new market with the added ‘colour’ of international trading requisites and culture.  Using a Roadmap template can help to guide a company to seek the information needed to launch a successful campaign in a new market.  Creating a template that your company can design and...
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Customer Myopia

Customer Myopia

At a recent networking event the audience of consultants and small business owners were asked about who was their customer? There was a mixed response to the question with people mainly identifying those people that bought their products of services. Some of those present then went on to say why they had customers and what their value proposition was to their customers. There is a huge field of information on ‘voice of the customer’ for supply chain optimisation, on extending services to the buyer/seller relationships by adding layers of value. The 21 Customer Burdens (of Uncertainty) features on building trust with your customer whilst another approach advocates that you ‘put yourself in their shoes’: Click HERE to view a great article  by Marketing Donut A whole science on defining what you provide, what you should offer and the best way to achieve new customers whilst retaining established buying relationships. But for me the value that companies offer to customers is only one strand of a...
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