Impressions, Expectations & Relationships

Impressions, Expectations & Relationships

WE are all aware of the acronyms of B2B or B2C as defining our business and marketing strategies.  They are important to identify your target customer, the way in which you communicate your brand and your offering. To define what sort of business we are – to ourselves and to others.  They define the target market and the route to that market.  But this is only half the story – the other acronym worthy of consideration is H2H (Human to Human) or P2P (Person to Person). Cultivating strong relationships can be the difference between success and failure. My business certainly focuses on human to human or in another way, people to people. Much of marketing is conducted in an impersonal way – digital and traditional methods have relied on brand recognition to drive customer acquisition, in succeeding without talking or meeting the end customer. In effect a pure B2 or B2C experience. There is no doubt this works for many, just as many...
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