Roadmapping for success – approaching new markets

Roadmapping for success – approaching new markets

What is the right way to approach new markets and how does approaching an international market differ from a domestic approach? What needs to be considered? How do you make the optimal choice? We look at the advantages of Roadmapping your export activities to maximise potential. Separating what we know and defining what we don’t know is essential.  The aim of your bespoke Roadmap should be to achieve increased market share.  By defining the stages, deliverables can be measured, considered and controlled. The map will define what the criteria for success are, what the budget is and what timelines are to be followed. The structure of both desk and primary research is the same as for any new market with the added ‘colour’ of international trading requisites and culture.  Using a Roadmap template can help to guide a company to seek the information needed to launch a successful campaign in a new market.  Creating a template that your company can design and...
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